Title: Digital Content Executive Footpatrol
Direct report to: Footpatrol Digital Content Manager
Location: JD Sports, Edinburgh House, Hollinsbrook way, Pilsworth, Bury, BL98RR (4 days in office)
Role Overview:
The purpose of this role is to support the Digital Content Manager and Head of Content alongside the wider digital teams to deliver the best customer journey across the Footpatrol UK & International Shopify site and app. Taking a data-first and customer focused approach, you will be supporting the day-to-day management across our website and apps to ensure we are delivery engaging and commercially effective customer experience.
Working closely with teams across Digital, Trade, Marketing, Creative, Merchandising and Development, you will help execute campaigns, site improvements and ongoing optimisations that drive engagement, conversion and sales growth.
You'll also stay connected to evolving streetwear and footwear trends, helping shape relevant content and experiences that strengthen Footpatrol's position in the market and foster a loyal brand community.
Key Responsibilities
- Support the day-to-day content management and optimisation of our UK & international websites, ensuring a consistent and high-quality customer experience.
- Coordinate and execute campaigns, launches, landing pages and brand pages accurately and on time.
- Work closely with Trade, Marketing and Merchandising teams to ensure content activity supports wider commercial plans.
- Identify and suggest opportunities or tests to improve engagement, product discovery, conversion and sales.
- Support the delivery of creative across the digital content estate, from brief through to execution, ensuring a consistently high-quality e-commerce experience.
- Monitor customer journeys from marketing touchpoints through to purchase, identifying potential friction points and supporting actions to improve the experience.
- Work with wider teams to implement site improvements that support conversion across customer journeys, devices and purchasing funnels.
- Ensure landing pages, brand pages and campaign content are maintained, accurate and regularly optimised in line with trading priorities.
- Work alongside Development and Support teams to raise and resolve site issues that impact the customer experience.
- Regularly review key site metrics including engagement, conversion rate, product views and journey performance, recommending actions where improvements can be made.
- Support A/B testing activity by identifying potential opportunities and working with the relevant teams to implement and review tests.
- Continually look for opportunities to improve key KPIs and the overall digital customer experience.
- Carry out regular competitor and market reviews to identify relevant content, UX and e-commerce trends that could benefit our international sites.
- Work with Marketing and Creative teams to ensure digital requirements are clearly communicated and effectively executed across international markets.
- Support the wider team during key campaigns, launches and peak trading periods.
Skills & Behaviours
- Analysing: Comfortable working with data and using insights to support decisions and recommendations.
- Planning and organising: Able to manage multiple campaigns, deadlines and market requirements effectively.
- Delivering results: Commercially aware, with an understanding of how digital content can contribute to sales and conversion.
- Persuading and influencing: Confident communicating ideas, recommendations and customer insights to stakeholders.
- Learning and researching: Curious about customer behaviour, competitors, streetwear and emerging e-commerce trends.
- Adapting and responding to change: Comfortable working in a fast-moving digital environment, sometimes having to work outside of core hours.
- Working with people: Collaborative and confident building relationships with different teams and disciplines.
- Achieving personal goals and objectives: Proactive, accountable and comfortable taking ownership of your workload.
Experience & Skills
Essential
- 1+ years experience working within e-commerce, digital content, digital trading or a related digital role.
- Good analytical skills and an interest in using data to inform decisions.
- An understanding of e-commerce customer journeys and the role content plays in supporting engagement and conversion.
- Excellent written and verbal communication skills.
- Proactive, organised and able to use initiative.
- Ability to manage multiple priorities within a fast-moving environment.
- Ability to work effectively as part of a collaborative team.
Preferred
- Shopify experience.
- Experience working across multi-market e-commerce websites.
- Experience using Google Analytics and Contentsquare.
- Interest in streetwear and upcoming footwear trends.