Senior SEO Executive - size? Group

Senior SEO Executive

Reporting to: SEO ManagerDepartment: size? GroupLocation: JD Sports Fashion PLC, Edinburgh House, Hollinsbrook Way, Pilsworth, Bury, BL9 8RR (4 days in offer per week)

Role Overview

As a Senior SEO Executive at size? Group, you will play a key role in driving organic search performance across the business's ecommerce websites. Working closely with the wider Performance Marketing, Content Marketing and Multi-Channel teams, you will be responsible for delivering sustainable growth in organic traffic, visibility and revenue.

This role requires a strong understanding of all areas of SEO, including on-page, technical and off-page optimisation, alongside a commercial mindset and a passion for the evolving search landscape. Likewise, with AI-driven search continuing to change how users browse, you'll help the business stay at the forefront of emerging trends by exploring and implementing Generative Engine Optimisation (GEO) search strategies.

You will act as a key advocate for SEO across the organisation, building strong stakeholder relationships and ensuring search best practices are embedded into wider business initiatives.

Key Responsibilities

• Deliver organic traffic, visibility and revenue growth across the size? Group websites.
• Identify and implement on-page SEO opportunities, ensuring content is optimised for both users and search engines.
• Collaborate with the Technical SEO team to identify, prioritise and implement technical SEO improvements and best practices.
• Partner with Content Marketing teams to develop off-page campaigns that support authority growth, brand visibility and organic performance.
• Brief, review and optimise blog and editorial content to ensure alignment with SEO best practices and commercial objectives.
• Build strong relationships with fascia and channel stakeholders, ensuring SEO considerations are incorporated into wider business activities.
• Monitor, analyse and report on SEO performance, providing actionable insights and recommendations to stakeholders at all levels.
• Lead keyword research, content strategy recommendations and search trend analysis to identify new growth opportunities.
• Stay up to date with industry developments, search engine algorithm updates, AI search trends and emerging technologies.
• Work collaboratively with the wider Performance Marketing team to maximise opportunities across channels and contribute to shared business objectives.
• Act as a subject matter expert for SEO, supporting and mentoring junior team members where appropriate and promoting best practice across the business.

Competencies & Behaviours

Supporting & Collaborating

• Contributes positively to team culture and encourages collaboration.
• Recognises and celebrates the contributions of others.
• Communicates openly, proactively and effectively.
• Shares knowledge and expertise to support team development.
• Demonstrates empathy and understanding towards colleagues and stakeholders.
• Actively seeks opportunities to improve.

Stakeholder Management & Communication

• Builds and maintains strong relationships across all levels of the organisation.
• Develops effective working partnerships with agencies, suppliers and internal teams.
• Influences stakeholders and advocates for SEO best practices.
• Communicates complex SEO concepts in a clear and accessible way.
• Navigates challenging conversations constructively and professionally.

Reporting & Insight

• Produces clear, concise and engaging reports and recommendations.
• Translates data into actionable business insights.
• Tailors communication style and level of detail to suit different audiences.
• Demonstrates strong writing skills, producing clear, engaging and SEO-optimised content, recommendations and briefs.
• Presents findings confidently to stakeholders.

Learning & Innovation

• Demonstrates curiosity and a commitment to continuous learning.
• Proactively researches industry developments and emerging opportunities.
• Shares insights and learnings with the wider team.
• Embraces innovation and explores new approaches to improve performance.
• Shows a strong interest in AI, search innovation and the future of organic discovery.

Planning & Organisation

• Effectively manages multiple projects and priorities.
• Plans activity with consideration for business objectives and deadlines.
• Uses data and insight to prioritise opportunities.
• Demonstrates strong attention to detail and accountability.
• Monitors progress against objectives and communicates updates proactively.

Skills & Experience

Essential

• Strong working knowledge of on-page and off-page SEO, with a good understanding of technical SEO principles and best practices.
• Experience managing and delivering SEO activity for ecommerce websites, with a clear understanding of commercial performance drivers.
• Strong analytical and problem-solving skills, analysing large datasets and identifying actionable insights to drive organic growth.
• Experience using SEO and analytics platforms, such as: Google Search Console, Google Analytics 4, Ahrefs and Screaming Frog.
• Strong writing skills and experience creating SEO briefs, optimised content and content recommendations.
• Strong verbal and organisational skills with the ability to manage multiple priorities.

Desirable

• Experience owning SEO analysis, reporting, content optimisation and workflow efficiencies.
• Understanding of Generative Engine Optimisation (GEO) and AI search ecosystems.
• Working knowledge of HTML, CSS and structured data.
• Experience with enterprise ecommerce platforms.
• Experience presenting to senior stakeholders.
• Knowledge of international SEO and enterprise ecommerce SEO.
• Interest in fashion and sneaker culture.

About You

You are passionate about SEO, ecommerce and digital performance. You enjoy analysing data, identifying opportunities and collaborating with stakeholders to deliver commercial results. You're naturally curious, stay informed about industry developments and are excited by the role AI is playing in the future of search.

You take ownership of your work, bring a proactive and solutions-focused mindset, and continuously seek new ways to improve performance and drive growth.