Fascia: JD
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Responsible to: |
JD Head of Activations UK & EU |
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Responsible for: |
JD Activation Manager |
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Department: |
Marketing |
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Location: |
Bury |
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Hours: |
40 |
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Role Overview: |
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Activation Management: Oversee the planning, execution, and optimization of JD Sports activations, ensuring they meet performance targets and deadlines.
Activation WOW: Best in call collaboration with cross-functional teams; JD brands & partnerships teams to plan and execute world-class activations that resonate with JD Sports’ target audience.
Creative Insights:Stay informed on new & emerging industry trends, be the spokesperson in the team & lead the way on innovation for how we activate.
Stakeholder Management: Build and maintain strong relationships with all key internal teams, external agencies, and brand representatives to ensure seamless activation execution.
Budget & Resource Management: Manage budgets for activations, ensuring efficient allocation of resources and staying within financial parameters.
Reporting & Analysis: Track, measure, and report on the performance of activations to assess ROI and recommend improvements & opportunities for the team.
Staff Management: Lead and develop junior members of the team. Report to the Head of Activation on the planning and prioritization of staff resources to meet objectives and project deadlines.
Activation Execution: Lead the coordination of all activations, prepare and conduct all pre-event briefings for all staff attending upcoming activations; set clear objectives, roles & responsibilities, as well as provide clear, concise briefing documents.
Essential Experience & Skills:
Extensive experience in a similar role at a fast-paced, dynamic organisation (3 years minimum experience).
A strong, confident leader with excellent people management skills & has experience in developing a successful team.
Proven experience in delivering multiple brand activations; attention to detail & maintaining world-class standards, whilst delivering on time & in budget.
Advocate for collaboration & best-in-class communications
Financial experience in maintaining strict budgets, forecasting & reconciling in line with ROI.
Detail-oriented self-starter with strong analytical & problem-solving skills.
Strong stakeholder management, internal & external stakeholders at all levels, systematically identifying stakeholders; analysing their needs and expectations; and planning and implementing various tasks to engage with them.
Ability to work alongside & manage external agencies/vendors from the initial briefing, research & negotiating phases.
Flexible approach to work, the willingness to work evenings/weekends.
Personal Qualities
Focused & driven individual, who proactively takes on initiatives & drives projects from end to finish
Outstanding communication & interpersonal skills
Ability to inspire & motivate by maintaining a positive working attitude that brings an optimistic, can-do approach to all their tasks & responsibilities.
Confident and outgoing personality, with a genuine interest in music, culture, sports, & fashion.
Desirable Qualifications
Degree in Marketing, Project Management, Fashion Marketing, Event Management, or a Marketing-related field.
Industry experience: leading global brand, retail sector or 360 agencies.
Knowledge of social media and digital marketing channels.