|
Role Overview :
|
The purpose of this role is to work with Head of Partnerships & Sponsorship as well as key stakeholders, internally & externally, to maximise JD’s Sports sponsorships agreements. This will include ownership of the activation calendars & executing plans around key activity across multi-channel, marketing & partner channels as well as assisting in prospecting new partnerships.
The role will involve liaising with the JD studio, partners, content providers & the full marketing team to maximise activity across both JD/sponsor platforms and ensuring all marketing rights around the agreements are augmented across all platforms.
Produce accurate reports of all sponsorship activity & circulate relevant updates to ensure all relevant stakeholders within the marketing teams are aware of the activity to achieve maximum reach & impact.
|
Key Duties/Responsibilities:
- Ownership of the planned calendar of activity to maximise all Sports Sponsorships with a particular focus on football & UFC.
- Continuously develop and refine partnership activation strategies through constant reviewing of our partnerships’ impact.
- Regular liaison with partners to identify key stories & opportunities to create activity that will help raise the profile of our partnerships.
- Ensure relevant content is being produced for use on JD platforms, JD social media & all sponsor platforms with product relevance where possible.
- Work collaboratively across internal departments and stakeholders for partner approvals and alignment of programmes and initiatives.
- Work with the JD Marketing teams including activations, social, retail marketing & influencer/talent Teams on developing activity & integrated strategies that further promote sports/football activity in JD with the sponsor.
- Work with retail & the JD Marketing Team to identify opportunities for events & activations instore with a focus on local community engagement.
- Work with the relevant parties, including buying & merchandising, to assist in relevant product being seeded to the sponsored asset where relevant.
- Assist in activating photoshoots & relevant campaign imagery for sponsored assets alongside the creative team.
- Work with the wider multi-channel team to ensure awareness of all other JD/sport activity is pushed through key channels & any opportunities for sponsored assets to assist in other campaigns are identified.
- Carry out strategies and campaign ideas that will help improve association & sales potentials through the use of our partnerships.
- Liaise with the buying & merchandising teams to ensure our Football Retail Partnerships activity is fully supporting the required sales plans.
- Work with SEO & Outreach teams, plus PR agencies where relevant, to execute opportunities for press coverage/access of our sponsored assets.
- Report back on all sponsorship activity and competitions to show the benefits and coverage obtained including commercial results where relevant.
- Continually monitor relevant competitors and inspiration sources to report to the wider team.
Skills/Experience/Knowledge needed:
- Full & Clean Driving License
- Excellent knowledge of boxing & football is key.
- Experience of planning & activating Sports Marketing agreements;
- Wider sporting knowledge of other sports is also advantageous.
- Strong presentation skills & attention to detail.
- Excellent verbal and written communication skills.
- Ability to work as part of a growing team in a fast moving environment.
- A willingness to learn new skills.
- A willingness to work out of hours and travel where necessary.
- Prior experience of working in Sports Marketing or Sports Marketing agencies is preferred but not essential.