JD Sports Fashion plc
Brand & Content Marketing Executive
JD Outdoor Group
I am responsible for....
- Supporting in the delivery of the marketing plans for the clothing and footwear partner brands
- Planning and creating engaging, relevant and commercially minded content to be used across JD Outdoor channels
- Supporting in the development of the JD Outdoor content strategy
I do this by.....
- Working with the Brand & Content Marketing Manager to assist in the delivery of the partner brand marketing plans
- Contributing to fascia content calendars that align with the campaign planning calendar season campaigns, product launches, etc in line with the content strategy
- Working with the in-house videographer and social team to produce video content to support the content strategy and partner brand marketing plans
- Planning and attending shoots to create video content across all JD Outdoor channels
- Briefing in brand pages, e-mails and website banners to the design team for the clothing and footwear partner brands
- Producing SEO-rich blog content and expert advice guides
- Monitoring content performance and reporting insights, continuously looking for ways to improve the JD Outdoor content strategy and plans
- Working closely with the commercial/own brand teams to develop and execute content and marketing activity for own brand ranges - ensuring their messages are delivered across all relevant channels
- Communicating campaigns & results
I know I’ve done a great job when...
- Campaigns are delivered on time and within budget
- KPIS for content views and engagement are achieved
My role requires me to work with...
- The Brand & Content Marketing Manager
- The content team
- Marketing team members
- Merchandisers and Buyers
- Online team
- Production Companies
- External Brands/Agencies
- Retail ops / store teams
The skills and knowledge I need to do my job are..... include experience gained ‘on the job’ as well as any professional/technical qualifications required to deliver the role accountabilities
- An excellent writer, able to write creative and persuasive copy with a defined tone of voice, quickly and accurately.
- Experience with blog building tools, such as Wordpress, with basic HTML skills.
- Video production skills – planning, scripting, administration, budgeting, etc.
- Experience of selling product through marketing and/or retail sales.
- Knowledge and understanding of what makes a good customer experience.
- Experience of social media and broader marketing.
- Experience of developing and managing content calendars.
- Ability to work collaboratively on projects with multiple stakeholders from across the business
- Ability to draw insights from analytic data
- Familiarity with Google Analytics (advantageous)
- A passion for the outdoors and outdoors products (advantageous)
- Phone videography skills (advantageous)
- Marketing or other relevant subject degree (advantageous)
- A passion for the outdoors and outdoors products (advantageous)
- Phone videography skills (advantageous)