Role Overview:
You will be a part of our market-leading in-house Paid Media team and will work across all major and emerging paid media platforms, such as Google, Microsoft, YouTube, Facebook, etc.
As a Paid Media Executive, you will be responsible forhelping ensure Paid Accounts meet the best-in-class standards we have created through day to daychecks, reporting, and optimisation.
You will become well versed in our unique and proprietary approach to Paid Media and you will help deliver continual improvement to the accounts.
You will also play a part in the strategic vision of the accounts you work on, as well as the over department. You will show a keen desire to learn and develop your skills working closely with the rest of your team.
You will work with our talented team as well as key stakeholders across the business, integrating with other parts of the Multi-Channelteam such as Organic Search, Affiliates & Partnerships, Content, CRO and Analytics teams.
Key Duties:
Demonstrate a sound understanding of all Paid Media elements, including campaign planning and best-in-class activation.
Complete performance reports to a high standard, offering context and insight.
Oversee the monitoring of daily delivery and performance and ensure regular optimisationof all campaign elements (segments, creative, landing pages, etc.) based on agreed campaign KPIs.
Carry out daily budget checks to ensure spendphasing & performance falls in line with the agreed strategy, reacting to current trends and implementchanges where necessary.
Ensure all hygiene checks are carried out in accordance withteam processes and that campaigns are delivered as planned with no errors in delivery.
Collate data, examineand generate reports to carry out performance analysis to proactively ensure best possible results & identify opportunities.
Have an impeccable level of attention to detail – check data to ensure accuracy at every stage.
Have a strong time management skills and ability to plan workloads throughout the day and forthcoming week(s)
Attendall relevant Paid Media training sessions and contributefully.
Learn about all relevant tools & technology and become a competent user and becomeand stay accredited, passing all relevant exams.
Develop relationships with key partners to nurture performance growth (Google, Facebook/Instagram, Twitter, YouTube etc.)
Where possible workclosely with other digital and non-digital channels to identifychannel integration opportunities.
Professional Skills:
Ability to identifyissues and be pro-active in providing solutions.
A high degree of numeracy and literacy.
Ability to work under pressure.
Literate in MS Excel, PowerPoint, Word, Office365, Google Docs.
Effective communication skills.
Effective presentation skills.
Analytical & problem solver.
Effective time management skills with the ability to multi-task.
A high attention to detail.
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