Head of Marketing & Communications

Bury

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Head Office
March 6, 2026

Head of Marketing & Communications 

About the Role 

We’re looking for a dynamic Head of Marketing & Communications to lead our marketing function, grow brand visibility and drive membership growth across our expanding gym network. You’ll bring strong commercial thinking, creative flair and a data driven approach to deliver high impact, high performance marketing.Shape 

Key Responsibilities 

Leadership & Strategy 

  • Lead, develop and inspire a multidisciplinary marketing team. 

  • Own annual planning, budgeting and full funnel marketing strategy. 

  • Foster a collaborative, creative and performance led culture. 

 

Growth & Campaigns 

  • Lead paid media across search, social and influencer channels to deliver strong ROAS. 

  • Manage brand campaigns and agency partners to deliver standout creative. 

  • Oversee organic social and creator activity to build awareness and engagement. 

Retention & CRM 

  • Reduce churn and increase lifetime value through improved customer journeys. 

  • Optimise CRM, onboarding and comms workflows. 

  • Use A/B testing to improve conversion, pricing and offers. 

Digital Experience 

  • Support optimisation of website and app journeys. 

  • Improve UX and conversion across all digital touchpoints. 

Data & Insight 

  • Track KPIs using GA4 and other analytics tools. 

  • Produce clear reports and insights for senior stakeholders. 

  • Use data to shape strategy and maximise performance. 

PR & Communications 

  • Lead digital PR to enhance brand reputation and support SEO. 

  • Align activity with internal teams across Legal, Operations and Commercial. 

  • Oversee internal communications to support engagement. 

Shape 

About You 

Experience & Skills 

  • Senior marketing experience within fitness, leisure or subscription based brands (c. £10m+ turnover). 

  • Proven success driving membership acquisition, brand growth and retention. 

  • Handson experience with paid media, influencer marketing, CRM and analytics. 

  • Strong stakeholder and presentation skills. 

Personal Attributes 

  • Thrives in a fast paced, entrepreneurial environment. 

  • Passionate about fitness and tuned into Gen Z culture. 

  • Resilient, detail driven and highly organised. 

  • Collaborative and willing to be hands on when needed.