Role: Head of Analytics – Digital Trading & Performance Marketing
Department & Location: JD Digital, Bury
Reports to: Digital Director
Role Overview
The Head of Analytics will lead the data and insights function for our online retail business, driving data-informed decision-making across digital trading and performance marketing. This role is pivotal in optimising trading strategies, supporting on performance marketing reporting & admin tasks plus ensuring that analytics underpins every commercial decision. You will oversee the development of advanced analytics capabilities, mentor a high-performing team, and collaborate with cross-functional stakeholders, including Commercial Finance, Digital Trading, Performance Marketing and Marketing Effectiveness, to deliver actionable insights that fuel growth.
Key Responsibilities:
Strategic Leadership
- Define and execute the analytics vision and roadmap aligned with digital trading and marketing objectives.
- Champion a data-driven culture across the organisation, influencing senior stakeholders with clear, actionable insights.
- Develop and maintain governance for data integrity, compliance (including GDPR), and standardisation across platforms.
Digital Trading Analytics
- Analyse trading performance across all digital channels (web, app, marketplaces) to identify growth levers and optimise conversion.
- Partner with trading teams to forecast demand, optimise pricing strategies, and improve product availability.
- Build dashboards and reporting frameworks for real-time visibility of trading KPIs (sales, margin, stock availability).
Performance Marketing Analytics
- Support the Head of Performance Media in understanding & reporting on our performance marketing activity across paid media, affiliates, SEO, and CRM campaigns.
- Working alongside the Marketing Effectiveness team to validate attribution, incrementality and econometric model outputs to inform regular business reporting and in-flight optimisation.
- Collaborate with customer insights, commercial finance and marketing teams to inform and evolve targeting, segmentation, and budget allocation strategies.
Commercial Finance & Trading Partnership
- Work closely with Commercial Finance & Digital Trading to align analytics outputs with financial planning and budgeting.
- Provide insights on profitability, margin optimisation, and cost efficiency across trading and marketing activities.
- Support trading and pricing decisions through robust forecasting and scenario modelling.
Team Leadership
- Lead, mentor, and grow a team of three analysts, covering UK&ROI, North EU and South EU.
- Foster continuous learning and innovation within the analytics function.
Skills & Experience
- Proven experience in a senior analytics role within eCommerce or online retail, with exposure to digital trading and performance marketing.
- Strong understanding of marketing technology, attribution modelling, and trading optimisation.
- Expertise in data visualisation tools (e.g., Power BI, Tableau) and advanced analytics techniques (predictive modelling, machine learning).
- Proficiency in SQL, Python/R, and familiarity with marketing platforms (Google Ads, Meta, GA4).
- Excellent stakeholder management and communication skills, with the ability to translate complex data into actionable insights.
- Experience collaborating with Commercial Finance teams on budgeting, forecasting, and profitability analysis.