Digital Trading Executive - JD

Role overview: 

Working with the Trading Manager to ensure commercial targets are met, for sales, GPV and EBIT. Creating a trading plan and building relationships with digital channel teams and buying & merchandising functions.

Responsibilities: 

• Review the website content & customer journey to ensure relevancy across all devices (web, mobile, app).
• Constantly review the navigation and structure of all channels looking for ways to improve visitor/buyer conversion rates.
• Review the seasons trading, looking for opportunities to drive sales, through new brands and ranges.
• Regular website walk-throughs across all devices.
• Understand the Retail performance and adjust plans accordingly.
• Be aware of what competitors are doing, looking for new trends and developments.
• Testing & tracking promotional mechanics.
• Additional support across key trading periods.

• Review previous week’s performance and propose and agree actions for the week.
• Review daily sales identifying areas of weakness, proposing, and taking action to increase sales and ensuring optimal stock availability at all times.
• Tracking, reporting and recommending solutions for slow sellers.
• Suggesting markdown and promotional events in line with brand strategy and tracking performance and reporting on successes and missed opportunities.
• Working with Merchandising to drive order fulfilment from Digital warehouses.
• Working with digital channel teams to ensure campaigns are consistent and successful.
• Work with Marketing to support 3rd party brand campaign execution.
• Manage the key website metrics across each financial period to ensure all targets are met.
• Support and share learnings with wider trading & country teams.
• Manage the relationship with digital merchandising counterparts.
• Support across key brand relationships.
• Establish working relationships with divisional Buying & Merchandise teams.
• Work closely with all Digital functions across Digital Marketing functions, Content, Social and Copywriting.
• Create strong relationships with Marketing function.

Role objectives and KPI’s: 

• Drive trading to agreed plans.
• Implement and apply good practice.
• Build skills & development from working with wider trading team.
• Build strong relationships with B&M team.
• Identify opportunities.
• Identify threats and look to resolve.

Skills and Experience:

• Experience working with within a Trading function. 
• Confident working with datasets and various reporting tools (eg Excel, Power Bi, Google Analytics, etc).
• A working understanding of other areas of an ecommerce business including Merchandising, Content, and performance marketing.
• Self-motivated, able to deliver work to a high standard within a deadline. 
• Good organisation and time-management skills.
• Exceptional interpersonal skills and good team player.
• Trading Calendar.
• Profit & loss Understanding.
• Launch Management.
• Sales Analysis.
• Cross function coordination.
• Marketing Channel Coordination.
• Experience on core reporting tools (Power BI, GA, Grafana).
• Wider market knowledge (key Periods, Competitors).
• Good excel & PowerPoint skills.