Brand Marketing Executive

Brand Marketing Executive – Apparel & Footwear (Outdoor)

Location: Bury

Responsible to: Brand Marketing Lead

Department: Marketing (Outdoor)

Role Overview

• Supporting in the delivery of the marketing plans for the clothing and footwear partner brands
• Planning and creating engaging, relevant and commercially minded content to be used across JD Outdoor channels
• Supporting in the development of the JD Outdoor content strategy

Key Responsibilities 

• Working with the Brand & Content Marketing Manager to assist in the delivery of the partner brand marketing plans
• Contributing to fascia content calendars that align with the campaign planning calendar (season campaigns, product launches, etc) in line with the content strategy
• Working with the in-house videographer and social team to produce video content to support the content strategy and partner brand marketing plans
• Planning and attending shoots to create video content across all JD Outdoor channels
• Briefing in brand pages, e-mails and website banners to the design team for the clothing and footwear partner brands
• Producing SEO-rich blog content and expert advice guides
• Monitoring content performance and reporting insights, continuously looking for ways to improve the JD Outdoor content strategy and plans
• Working closely with the commercial/own brand teams to develop and execute content and marketing activity for own brand ranges - ensuring their messages are delivered across all relevant channels
• Communicating campaigns & results

Role Objectives

• Campaigns are delivered on time and within budget
• KPIS for content views and engagement are achieved

This role requires working alongside

• The Brand & Content Marketing Manager
• The content team
• Marketing team members
• Merchandisers and Buyers
• Online team
• Production Companies
• External Brands/Agencies
• Retail ops / store teams

Skills & Experience

• An excellent writer, able to write creative and persuasive copy with a defined tone of voice, quickly and accurately.
• Experience with blog building tools, such as Wordpress, with basic HTML skills.
• Video production skills – planning, scripting, administration, budgeting, etc.
• Experience of selling product through marketing and/or retail sales.
• Knowledge and understanding of what makes a good customer experience.
• Experience of social media and broader marketing.
• Experience of developing and managing content calendars.
• Ability to work collaboratively on projects with multiple stakeholders from across the business
• Ability to draw insights from analytic data
• Familiarity with Google Analytics (advantageous)
• A passion for the outdoors and outdoors products (advantageous)
• Phone videography skills (advantageous)